How can brands create authentic content in the age of AI? | Corey Perlman, Social and Digital Marketing Speaker, Impact Social
Description
As automation grows, the brands that stand out will be the ones whose content still feels written by, and for, people.
In this episode of Straight to Voicemail, Rachel Elsts Downey sits down with Corey Perlman, Social and Digital Marketing Speaker at Impact Social. Corey shares his approach to leveraging AI without losing authenticity in content. He talks about how AI can support content creation while emphasizing the importance of human input to maintain quality, relatability, and trust with your audience.
You’ll learn:
- How to use AI effectively without sacrificing authenticity
- Why human editing is essential for quality control
- How to create content that builds trust and connects
Jump into the conversation:
(00:00 ) Why we wanted to hear from Corey
(00:15 ) Why AI can't replace human touch in content creation
(01:05 ) Meet Corey Perlman from Impact Social
(01:35 ) Using AI as a tool, not a replacement
(02:10 ) The importance of human editing in AI content
(02:40 ) Creating content that resonates and builds trust
(03:10 ) Practical tips for using AI in social media
(03:35 ) How AI can help you scale your content
Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.
Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.
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